advertising audit


advertising audit
рекл. рекламный аудит (проверка эффективности рекламы, анализ расходования рекламного бюджета и т. п.)
See:

Англо-русский экономический словарь.

Смотреть что такое "advertising audit" в других словарях:

  • Audit Bureau of Circulations — The Audit Bureau of Circulations (ABC) of North America is a not for profit circulation auditing organization. It is one of several organizations, operating in different parts of the world, that audits circulation, readership, and audience… …   Wikipedia

  • Performance-based advertising — With performance based advertising, the advertiser pays only for measurable results. With other forms of advertising they pay regardless of results. Performance based advertising is becoming more common with the spread of electronic media,… …   Wikipedia

  • ABC (Audit Bureau of Circulations UK) — In the United Kingdom and the Republic of Ireland, the ABC certifies and audits the circulations of major publications, including newspapers and magazines. History The Audit Bureau of Circulations (UK) is normally known as ABC . It was founded on …   Wikipedia

  • Wrap advertising — (also a mobile billboard) is the marketing practice of completely covering (wrapping) a vehicle in an advertisement or livery, thus turning it into a mobile billboard. This can be achieved by simply painting the vehicle surface, but it is… …   Wikipedia

  • store audit — UK US noun [C] (also retail audit, also retail store audit) COMMERCE, MARKETING ► an examination of information relating to different products sold in a store and how effective advertising, sales, price, etc. are compared to any competitors:… …   Financial and business terms

  • Market Contact Audit — is a research tool, which measures the effectiveness of various contacts in a category using a common method and a common unit[1]. Therefore it provides a yardstick to understand which are the key contacts that drive the category, which contact… …   Wikipedia

  • media audit — UK US noun [C] MARKETING ► an examination of the marketing that has been done for something and of the services that a media agency has provided: »We carried out a media audit, and identified areas where our advertising budget could be better… …   Financial and business terms

  • marketing audit — Mktg an analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological,… …   The ultimate business dictionary

  • qualitative audit — /ˌkwɒlɪtətɪv ɔ:dɪt/ noun examining an advertising agency’s work in planning and developing a client’s advertising programme …   Marketing dictionary in english

  • design audit — /dɪ zaɪn ˌɔ:dɪt/ noun the checking and evaluating of design, especially in advertising materials or on a website …   Marketing dictionary in english

  • financial audit — /faɪˌnænʃəl ɔ:dɪt/ noun an examination of the books and accounts of an advertising agency …   Marketing dictionary in english

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